AdWords Specialist for PPC Campaigns
Immediate visibility on Google
Why invest in AdWords?
Time is undoubtedly one of, if not the, key reasons for investing part of your web marketing budget in an AdWords PPC campaign, particularly for new companies or new brands entering the market. For established businesses, AdWords represents an important channel which must be occupied in order to have a complete Web Marketing strategy.
Even if a website is well-designed, optimised and user-friendly, it is still unlikely to return significant organic search-engine hits, and therefore user visits, if no SEO is performed on the site. It is also important to remember that the more online competition a site has, the longer it will take to achieve organic positioning of its content. This is why it is so important to find the correct channel to provide immediate visibility on search engines.
Google's AdWords Pay-per-Click advertising platform (you only pay when a user actually clicks on your ad) is an extremely powerful and versatile tool which provides immediate visibility for a site's content on the basis of searches made on the leading search engine. You can choose your maximum daily advertising spend and the keywords which will generate traffic to your site, as well as choosing to display ads only to users from specific geographic areas (towns, states, regions or countries, within or outside Europe), or those who speak certain languages.
The role of the Specialist
It is widely, yet incorrectly, believed that only a given budget is required to achieve satisfactory results in terms of site traffic from an AdWords campaign. Google’s pay-per-click platform actually requires detailed knowledge of its inner workings to guarantee visibility for your ads. It is not only necessary to optimise the website and its content to adapt this to the campaigns, but it is also important to follow certain criteria when creating and developing the campaigns themselves.
An AdWords Specialist is crucial for this phase. Some clients, who had initially been disappointed by the lack of effectiveness of their Pay-Per-Click campaigns, completely changed their minds after seeing the results obtained by a professional AdWords consultant. In some cases it is even possible to double the number of targeted visitors while keeping the daily ad spend the same.